These days it is essential for any organization to have at least a basic understanding of the principles of effective marketing and communications. Our courses provide a comprehensive overview of the theory and practice of marketing and communications, with an emphasis on integrating communications activities. While the courses dive deep into particular aspects of marketing, they are grounded in the reality that in the 21st century no individual or organization can successfully build a strong brand without integrating activities and messages across channels and mediums. Learn various communications strategies and techniques to create and promote powerful brands. These courses are ideal for those wanting to apply global best practice locally in Japan, as well as those considering marketing activity abroad.