Social Media for Business

￥59,999.00
Course Code: SMB101
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This comprehensive 10-class course is designed for business professionals, entrepreneurs, marketers, and anyone aiming to leverage the power of social media for strategic business growth. Participants will explore the dynamic landscape of social media and acquire practical skills to enhance their business's online presence, engagement, and overall success.

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1. Develop a comprehensive social media strategy tailored for business.

2. Create compelling and shareable content across various platforms.

3. Effectively manage social media profiles and advertising campaigns.

4. Build and engage a thriving online community.

5. Utilize analytics to measure and improve social media performance.

6. Navigate crisis situations with professionalism and confidence.

7. Stay informed of emerging trends in social media for business.

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• Business professionals

• Entrepreneurs

• Marketing professionals

• Small business owners

• Anyone interested in enhancing their social media skills for business purposes

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Global Business Management: Marketing and Communications
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No required textbook
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Flavio Souza
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Flavio has over 25 years of experience working in marketing and hi-tech business areas at global corporations in his native Brazil, Europe and Japan. Working directly and indirectly with brands such as Ambev, Adidas, Panasonic, Warner Music among others during his professional career, he is now an entrepreneur, founder and CEO of Fullcircle Innovation - A digital marketing startup agency based in Tokyo. Fullcircle has a strong presence on the social media space, working with influencers, developing apps as well as state of the art websites communities focused on green-eco-technology-science related issues. Fullcircle has won the Innovation Award in Asia from Red Herring on the year in 2010. Flavio holds a double master degree (e-business and MBA) from the International University of Japan (IUJ), Niigata, Japan.