Crisis Communication Masterclass

Course Code: CCM101-WS
Day: Sat Time: 9:00-17:00 Hours: 7 Sessions: 1 Semester: Spring Instructional Language: English Location: In-Person (Tokyo) English Proficiency Level: Advanced

Registration Will Reopen Soon - Add to Wishlist

Course Description

This one-day course is designed for people who want to enhance their ability to manage the media in a crisis. The session quickly moves into a simulated crisis and leads to media engagement via exercises that build both awareness and skills to craft and deliver effective messaging. In this seminar, you will learn key points needed to strategically prepare for a crisis, assess relevant issues to develop impactful messaging, and practice spokesperson engagement with the media. Interviews will be conducted with the media as be part of the simulation with detailed performance feedback provided.


No required textbook


David Wagner

Instructor Biography

David Wagner is a Crisis Communications specialist. He has unparalleled experience as a media training and crisis communication consultant. He has worked with more than 550+ organizations, including ambassadors, Fortune 500 executives, and government organizations world-wide.
David is a go-to consultant and an expert in fine-tuning message delivery for executives of multinational corporations. He is also a recognized global PR strategist for Japanese firms and the Government of Japan. His expertise has been sought by organizations including the Asian Development Bank, Google, Goldman Sachs, Japan’s Ministry of Foreign Affairs and the Prime Minister’s Office.
David’s extensive career includes leading Japan-based communications training teams at Kreab and Edelman. He has also authored 24 books on business communication and media relations. Additionally, he was creator and host of two national TV series on global business skills for Japan’s national broadcaster NHK. He holds a M.A. degree in Japan’s economic and political system from the Middlebury Institute of International Studies at Monterey.
A native of Denver, Colorado, David served as communications advisor to the Democratic National Committee during the 2018 US elections.