Integrated Marketing Communications

Course Code: PRE101
Day: Sat Time: 11:00-13:20 Hours: 20 Sessions: 8 Semester: Summer Instructional Language: English Location: Online

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Course Description

This course focuses on the output side of the corporation, what it produces in goods and/or services and how it generates demand for these. This includes product publicity, marketing-focused media relations, consumer events, product launches, promotions, exhibitions and how these build brand.

Learning Objectives

1. Understanding the of the elements of marketing communications and how they work together.
2. Ability to identify and apply fundamental strategies and tactics of IMC.
3. Ability to craft and present a basic IMC campaign plan.

Who should take this course

Marketing professionals of all types or anyone interested in working in the industry

Professional Training Certificate Core Course For:


No required textbook


Ed Thompson

Instructor Biography

As founder and director of Concept Design, Ed Thompson works with multinational clients in Asia-Pacific providing strategic services covering marketing, business and partnership development with a focus on emerging digital technology.

With more than 20 years in Japan, he has built solid experience handling the varied challenges leading multicultural, cross-functional teams at all levels of global organizations, to consistently deliver positive outcomes for corporate initiatives.

He continues to assist both domestic and multi-national corporations in increasing brand awareness through the planning of effective digital and marketing strategies, customer loyalty programs, lead generation campaigns and advertising promotions.