Integrated Marketing Communications

Course Code: PRE101
Day: Sat Time: 11:00-12:50 Hours: 20 Sessions: 10 Semester: Spring Core certificate: Marketing and Communications Medium of Instruction: English Location: Tokyo

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Course Description

This course focuses on the output side of the corporation, what it produces in goods and/or services and how it generates demand for these. This includes product publicity, marketing-focused media relations, consumer events, product launches, promotions, exhibitions and how these build brand.

Learning Objectives

1. Understanding the of the elements of marketing communications and how they work together.
2. Ability to identify and apply fundamental strategies and tactics of IMC.
3. Ability to craft and present a basic IMC campaign plan.

Who should take this course

Marketing professionals of all types or anyone interested in working in the industry


No required textbook


Anthony Blick

Instructor Biography

Mr. Blick has over 20 years of experience as a PR and marketing professional, consultant, corporate trainer and educator in numerous multi-cultural environments across a wide range of industries and has worked with some of the top brands in the world from consumer goods, finance and banking, automotive, transportation, and technology. He has extensive experience working in global and domestic PR agencies in Tokyo overseeing client services, leading account teams, and developing new and existing business. Mr. Blick is currently an independent PR and marketing consultant, and recruits for the industry through an independent boutique HR consulting firm. He is also a corporate advisor to Kowa Shoji Co., Ltd., a Japanese corporation primarily engaged in real estate, manufacturing, and import-export. Besides teaching PR and media relations at Temple University Japan's Continuing Education program, Mr. Blick lectures at Globis University MBA program and has taught various marketing courses at New York University SPS in Tokyo. He has also been a guest lecturer at Sophia University, International University of Japan MBA, and Aoyama Gakuin MBA, and he is frequently requested to speak at local professional events in and around Tokyo. Mr. Blick holds a Bachelor of Science in Business and Political Science from the University of Kansas.