Content Marketing Boot Camp

Course Code: MAR202-WS
Content Marketing is considered the foundation for all successful social and digital media activities these days. This intensive workshop will assist you and your business by covering how to build a Content Creation Framework and editorial calendars to developing a long-term content marketing strategy. The day will also cover methodologies for analyzing your customer audience, producing content ideas, planning promotional campaigns, developing compelling video marketing, and advertising on social platforms. Participants will gain essential knowledge that can be used to take their content marketing to the next level and transforming their online communications. This workshop would benefit professional marketers, content planners or writers, bloggers, business developers, or event planners/promoters.
No required textbook
Ed Thompson
As founder and director of Concept Design, Ed Thompson works with multinational clients in Asia-Pacific providing strategic services covering marketing, business and partnership development with a focus on emerging digital technology.

With more than 20 years in Japan, he has built solid experience handling the varied challenges leading multicultural, cross-functional teams at all levels of global organizations, to consistently deliver positive outcomes for corporate initiatives.

He continues to assist both domestic and multi-national corporations in increasing brand awareness through the planning of effective digital and marketing strategies, customer loyalty programs, lead generation campaigns and advertising promotions.