Effective Messaging and Communication

Course Code: SCM101-WS
Every day people are exposed to hundreds, if not thousands, of messages. Messages telling us to buy a certain car, take a certain medication, vacation in a certain destination. What messages resonate and what messages are ignored? This workshop introduces participants to various techniques and tools to get your message to resonate with your audience. This workshop has broad application to professionals at all levels of their career: aspiring leaders, marketers, fundraisers, PR managers or anybody looking to create more effective messages. Participants are encouraged to bring a case or pressing business issue with them and use the workshop as a laboratory for the creation, refinement and delivery of their messages.
No required textbook
Ed Thompson
As founder and director of Concept Design, Ed Thompson works with multinational clients in Asia-Pacific providing strategic services covering marketing, business and partnership development with a focus on emerging digital technology.

With more than 20 years in Japan, he has built solid experience handling the varied challenges leading multicultural, cross-functional teams at all levels of global organizations, to consistently deliver positive outcomes for corporate initiatives.

He continues to assist both domestic and multi-national corporations in increasing brand awareness through the planning of effective digital and marketing strategies, customer loyalty programs, lead generation campaigns and advertising promotions.