PR and Media Relations

¥59,999
Course Code: MER101
End Date: 2022/11/19 Day: Sat Time: 11:30-13:20 Hours: 20 Sessions: 10 Semester: Fall Elective certificate: Marketing and Communications Medium of Instruction: English Location: Tokyo

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Course Description

The practice and role of public relations has changed rapidly over the past decades, especially since the birth of the digital age. This course will begin with an overview of how public relations and earned media fit into modern marketing strategy as well as the importance and current best practices of media relations to influence the press to affect public perceptions of corporations, brands, and individuals. General key topics will include marketing communications, corporate communications, and crisis communications for both traditional and social media along with practical, "hands-on" tactics such as issuing press releases, press conferences, one-on-one interviews, and online engagement. The course will include interactive lectures, real world case studies, and in-class discussions of current topics and issues related to PR and media relations.

Textbook

No required textbook

Instructor

Faculty