Digital Transformation: “Connecting Intelligently” in the Digital Era - AI, Analytics and the Power of Data

￥59,999.00
Course Code: DTR101
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This course aims to equip students with up-to-date knowledge on the essentials of digital transformation and the technology-driven changes it entails. It explores key concepts such as data analytics, artificial intelligence, and digital marketing. It is designed for marketing students aiming for careers in digital advertising, as well as business leaders and strategists who need to understand how leveraging digital capabilities impacts their business. By the end of the course, students will have unlocked the strategies and skills necessary to navigate and thrive in today’s rapidly evolving digital ecosystem.
Digitalization involves not only using data and technological tools but also a dynamic and imaginative journey that changes the cultural core of the enterprise and develops creativity needed to leverage digital advantages. As consumers increasingly inhabit a digital world, it is essential for companies to connect with them digitally to remain relevant and provide value.

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1. Comprehensive Understanding of Digital Transformation:

• Gain a deep understanding of digital transformation processes including key areas such as data analytics, artificial intelligence, and digital marketing.

• Learn about the business models of major digital companies like Google, Amazon, Meta, TikTok, and YouTube.

2. Strategic Application of Digital Tools:

• Develop skills to harness digital tools to drive innovation, enhance customer experiences, and optimize business processes across various industries including automotive, consumer goods, and finance.

• Formulate digital transformation and data strategies that align with company objectives in diverse sectors.

3. Personal Skills and Data Privacy Awareness:

• Acquire essential skills required for flourishing in the digital industry and understand the importance of personal data, with a focus on enhancing privacy and controlling digital assets.

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The course is aimed at management and business students interested in the impact of the digital revolution on companies across various industries, including automotive, consumer goods, retail, finance, and travel. It also provides a rich context for students aiming to work in the digital space, either with established B2C companies like Meta, Amazon, TikTok, Google, etc., or with B2B specialized technology platforms and startup companies.

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Global Business Management: Marketing and Communications
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No required textbook
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Alfonso Asensio
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Alfonso Asensio is a Tokyo-based executive at a leading global digital technology company, specializing in data-driven marketing and digital advertising. A trilingual professional, Alfonso holds a digital marketing certification from the University of California, Berkeley, and a Master’s degree from Nagoya University in Japan. His professional background includes pivotal business roles at major Japanese consumer corporations and Silicon Valley tech firms.

Alfonso has lectured at Rikkyo University and Hitotsubashi University in Tokyo, and has been a guest speaker at the Madrid Chamber of Commerce in Spain and the American Chamber of Commerce in Japan. He is the author of several books, including “World Wide Data” (2018) and “Chief Kickboxing Officer” (2019), both published in New York.