Digital Marketing: Beyond Social Media

Course Code: SMS201
Day: Thurs Time: 19:10-21:00 Hours: 20 Sessions: 10 Semester: Fall Instructional Language: English Location: Online English Proficiency Level: High Intermediate

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Course Description

With the goal of developing a deeper understanding of online marketing opportunities, this course focuses on generating greater earning potential using digital marketing strategies other than traditional social media (SNS). The course considers channels and tools to help develop a solid online presence and measure the real impact and effectiveness of digital marketing activities. These include: podcasting, vloging, online publishing platforms, news aggregator apps, blockchain-based blogging, e-mail marketing, bookmarking services, keyword research, SEO, link building, Google Analytics, online advertising, affiliate marketing and others. This knowledge can be particularly useful for small businesses or entrepreneurs wanting to develop their brand to gain a competitive edge online. Upon completion of this course, participants should understand alternative ways (and their accompanying tools) to build a brand online, raise awareness of digital presence other than the social media, and gain clarity on their digital marketing strategy by recognizing alternative paths open to them.

Learning Objectives

The out-mate goal on helping professionals to advance their careers in management as well as on the marketing and strategies fields through a deep understanding of today's online world opportunities beyond Social Media. We will look into the different channels and tools to help developing a solid online presence in the digital world.

Who should take this course

Those who want to leverage greater earning potential using different digital strategies that does not necessary include Social Media on the online world.

Professional Training Certificate Elective Course For:


No required textbook (Recommended: The Now You Know Guidebook ISBN: 9784600005153


Flavio Souza

Instructor Biography

Flavio has over 25 years of experience working in marketing and hi-tech business areas at global corporations in his native Brazil, Europe and Japan. Working directly and indirectly with brands such as Ambev, Adidas, Panasonic, Warner Music among others during his professional career, he is now an entrepreneur, founder and CEO of Fullcircle Innovation - A digital marketing startup agency based in Tokyo. Fullcircle has a strong presence on the social media space, working with influencers, developing apps as well as state of the art websites communities focused on green-eco-technology-science related issues. Fullcircle has won the Innovation Award in Asia from Red Herring on the year in 2010. Flavio holds a double master degree (e-business and MBA) from the International University of Japan (IUJ), Niigata, Japan.