This introductory course focuses on basic writing skills related to internal and external corporate communications, including reports and memos, branding, marketing, and advertising. Assignments and exercises will be designed to improve creative writing skills and will include advertising copy, press release, and report writing exercises. After taking this course, students will have the fundamental skills for thinking critically about and executing a variety of corporate communications. Surveys of U.S. business executives consistently reveal that effective writing skills are among the most valued employee qualities.
1. Gain fundamental skills for thinking critically about, and be able to execute a variety of corporate communications skills.
2. Gain greater writing clarity and power across a variety of professional applications.
Who should take this course
Persons who might find this course valuable include anybody with an interest in improving the clarity and power of his or her writing across a variety of professional applications.
Recommended: The Economist Style Guide, 11th edition
Dan Sloan is a veteran multimedia journalist, who writes for Eurobiz Japan and other media after working at Reuters for 17 years. He is a frequent public speaker and commentator on current events, corporate communications and Japan for professional organizations and academic groups, a university instructor, and author of "Playing to Wiin: Nintendo and the Video Game Industry's Greatest Comeback." He is a former president of the Foreign Correspondents' Club of Japan and a current Board Member.