Brews & Insights: A Journey Through the World of Beer

Course Code: BAI101-WS
Start Date: 2024/8/24 End Date: 2024/8/24 Day: Sat Time: 13:00-16:30 Hours: 3.5 Sessions: 1 Semester: Summer Instructional Language: English Special Notes: Participants will need to pay a beer tasting fee directly to the instructor on the day of the workshop. The fee will range from 500 yen to 1,000 yen, based on the number of attendees. Please note, only cash payments are accepted. Location: In-Person (Tokyo) English Proficiency Level: Any Level

Registration Open

Course Description

This workshop is designed for anyone interested in deepening their understanding of beer as a pivotal component of contemporary cuisine and culture. Participants will embark on an interactive journey through the history and business of beer, exploring its significant influence on civilization, its evolution across different cultures, and its standing in today's world. The course offers an engaging mix of group discussions and hands-on beer sampling, allowing attendees to familiarize themselves with the fundamental styles of beer, their distinct characteristics, and the ingredients that contribute to a spectrum of flavors. Key topics include the prehistoric origins of beer, its development from ancient times to the modern brewpub era, various brewing styles, flavor profiles, and tasting techniques.

Format: Interactive sessions with group discussions and beer sampling.

Note: Please ensure responsible drinking and consider transportation options if you plan to consume alcohol during the workshop.

Learning Objectives

• Gain an in-depth understanding of beer's historical and cultural significance.

• Learn to identify basic beer types, understand the ingredients that influence taste, and comprehend key metrics like ABV (alcohol by volume) and IBU (International Bitterness Units).

• Acquire knowledge of beer tasting techniques and the ability to discern different brewing styles and tastes.

Who should take this course

This workshop is ideal for anyone with a keen interest in beer, whether you're a casual enthusiast or a professional looking to expand your knowledge of beer's role in modern cuisine and culture.


Gil Chavez

Instructor Biography

Gil is an experienced Tokyo-based consultant, professor, with extensive experience in delivering courses and seminars in talent development, marketing, and leadership. He has taught at universities since 1998, when he began as a professor at California Polytechnic State University. Since then, he has taught numerous courses at several universities and MBA programs in Japan. Throughout his time as a professor and trainer Gil has gained recognition for his engaging and sincere approach to education and professional development.

Gil’s work experience includes managerial, consultant, and executive positions, including IBM Asia Pacific, Nortel Networks, Hill & Knowlton, and Kyodo PR. He has advised many global and regional executives of top companies as well as ambassadors and embassies. He has a master’s degree from the University of Kansas, a bachelor’s degree from Colorado College, and has attended executive education programs at Harvard Business School. He is from the United States and speaks Japanese.