Product Management
- Course Description
- Learning Objectives
- Who should take this course
- Professional Training Certificate Elective Course For:
- Textbook
- Instructor
- Instructor Biography
Course Description
This course focuses on the core work of product management – as practiced by West Coast US and worldwide technology companies – to drive innovation, customer delight, and competitive advantage. The course will cover the best practices of product management, including: 1.The strategic role of product management 2.Gaining a deep, intuitive understanding of customers and their needs 3.Developing innovative new products through an iterative, experimental process, with frequent product concept testing and refinement 4.Supporting sales and marketing teams to find growth and market success This course has been designed for product managers looking to enhance and deepen their skills, professionals interested in becoming product managers, and business managers who want to better understand the work of product management. Participants should walk away with a deeper understanding of the best practices of product management in order to drive innovation and growth for their own companies.
Learning Objectives
1. Learn the best practices of the work of product management - spanning market intelligence, product strategy, new product development, and lifecycle management.
2. Learn how to gain deep customer insight and work through an iterative "discovery and delivery" process to find innovation.
3. Learn to become a more strategic product manager with a greater impact on your company and its products.
Who should take this course
1. Product managers looking to enhance and deepen their skills
2. Professionals (or students) interested in becoming product managers
3. Business managers who want to better understand the work of product management
Instructor Biography
Todd Birzer has more than 25 years of experience as a product manager and product management leader at Silicon Valley and West Coast US companies. Todd is the author of Becoming a More Strategic Product Manager, and has an MBA from Wharton at the University of Pennsylvania.