Design Thinking and Innovation (5 Weeks)

Course Code: PSY201
Design thinking is an iterative process to help teams understand their customers better by challenging assumptions, redefining problems and creating innovative solutions. It views innovation as a process with five phases (Empathize, Define, Ideate, Prototype and Test), and is deeply tied to human values, needs, emotions, and motivations.

Many companies create products and services without ever seeing commercial success. Often this is the result of a lack of understanding of what potential customers want and need. Do we know why people make the choices they do? How can we create products and services that appeal to the true needs of those we are trying to serve? How do we tell the difference between what people say they want and what they actually want?

This 5-week course covers the essentials of the psychology behind human needs and motivations to inform the development of our products and services. We will cover how to observe people, how to empathize, and how to foster creativity that leads to innovation, as well as the processes of divergence, conversion, validation, and selection. These concepts will be explored through case studies. Aligned with the learning outcomes, participants will have the opportunity to apply what is learned through the course by running a small project for designing a hypothetical product or service for a target customer segment.

1. Develop a firm grasp of design thinking steps.

2. Understand and recognize various factors that impact customer experience.

3. Devise methods to enhance the quality of product or service design process.

Marketing professionals, product developers, business developers, customer service professionals, product, and project managers.

English Level: Advanced

No required textbook
Mete Yazici
Mete Yazici is a tri-lingual and multi-cultural professional living and working in Japan. He has worked in Financial Services, Insurance, IT/Software, and Legal Services as a senior leader for more than 22 years before transitioning to Leadership Coaching and Training. Mete's current mission is to help companies and leaders drive sustainable growth.
He is a holder of International Coach Federation's Professional Certified Coach (PCC) accreditation, in addition
to M.Sc. In Psychology from California Southern University, MBA from International University of Japan, and Certificate in NGO Management from Temple University. He is currently working to become a Doctor of Psychology (PsyD.)
His interests cover a wide range of topics such as Positive Psychology, Leadership Development, Digital well-being, Self-Leadership, and Coaching.