Business Strategy

Course Code: BST101
Day: Wed Time: 19:10-21:30 Hours: 20 Sessions: 8 Semester: Summer Elective certificate: International Business Management, Leadership Skills, Management Fundamentals Medium of Instruction: English Prerequisites: A basic understanding of business principles. Location: In-Person (Tokyo)

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Course Description

Strategy is often what sets apart leaders who help define the market and those who simply survive within the market. Strategic thinking involves a comprehensive analysis of a business in relation to its industry, its competitors, and the business environment in both the short and the long term. This course helps participants explore how effective organizations set direction, decide which activities to pursue, and establish and defend their competitive position. Concepts, frameworks, and analytical methods are used to develop an understanding of strategy formation and management, as well as establishing and sustaining competitive advantage. Those involved in setting a strategic direction for their organization or department would benefit from this course.

Learning Objectives

1. How a company sets its direction.
2. How a company decides on which business activities to pursue.
3. How a company establishes and defends a competitive advantage.

Who should take this course

Anyone interested in gaining a better understanding of business strategy, especially those who are pursuing a certificate in Business, Management, and Communications.


Kellogg on Strategy : Concepts, Tools, and Frameworks for Practitioners


Paul Kates

Instructor Biography

Originally from Toronto (Canada), Paul Kates has over 20 years of diverse professional experience. After the completion of his MBA from the Schulich School of Business at York University, he began his career in the Entrepreneurial Services Practice of Ernst & Young, providing accounting, auditing, and consulting services to a wide variety of businesses. He then moved on to management positions for companies operating in both the consumer goods and hospitality sectors, including a Fortune 500 company, where he was engaged primarily in marketing, sales, customer service, and merchandising activities. Paul arrived in Tokyo in 2006 and has spent the majority of his time here as a University Instructor and Corporate Trainer. Among other things, he teaches an assortment of business courses and workshops at TUJ.