Business Strategy

Course Code: BST101
Strategy is often what sets apart leaders who help define the market and those who simply survive within the market. Strategic thinking involves a comprehensive analysis of a business in relation to its industry, its competitors, and the business environment in both the short and the long term. This course helps participants explore how effective organizations set direction, decide which activities to pursue, and establish and defend their competitive position. Concepts, frameworks, and analytical methods are used to develop an understanding of strategy formation and management, as well as establishing and sustaining competitive advantage. Those involved in setting a strategic direction for their organization or department would benefit from this course.
1. How a company sets its direction.
2. How a company decides on which business activities to pursue.
3. How a company establishes and defends a competitive advantage.
Anyone interested in gaining a better understanding of business strategy, especially those who are pursuing a certificate in Business, Management, and Communications.
No required textbook
Paul Kates
With a rich tapestry of over 30 years in diverse professional realms, Paul Kates stands as a beacon of expertise and leadership in the field of Continuing and Corporate Education. Hailing from Toronto, Canada, Paul's journey in the business world took flight after earning his MBA from the prestigious Schulich School of Business at York University. His early career was marked by a pivotal role in the Entrepreneurial Services Practice at Ernst & Young, where he honed his skills in accounting, auditing, and consulting across a broad spectrum of industries.

Paul's career trajectory then ascended to management positions within leading companies in the consumer goods and hospitality sectors, including a tenure at a Fortune 500 company. Here, he was instrumental in driving initiatives in marketing, sales, customer service, and merchandising, showcasing his versatility and forward-thinking approach.

In 2006, Paul embarked on a new chapter in Tokyo, Japan, where he has since become a cornerstone of the academic and corporate training landscape. As the Director of Continuing Education and Corporate Education at Temple University Japan (TUJ), Paul leverages his extensive experience to inspire and educate. He delivers a wide array of business courses and workshops, equipping professionals and students alike with the knowledge and skills to excel in today's dynamic business environment.

Paul Kates is not just an educator but a mentor and innovator, dedicated to shaping the future of professional development and corporate education in Japan and beyond.