Revenue Management

This workshop is designed for professionals who want to learn about revenue management and how companies manage their revenue streams. It provides both a theoretical foundation and practical tools which are easy to apply to day-to-day operations. Participants will examine how new technologies have changed business and can help connect companies and customers at the right time and price, significantly increasing revenue potential. Using Excel, we will go through real-world calculation models to learn common tools and techniques of revenue management across industries such as manufacturing, hospitality and tourism, food service, entertainment, and conferencing. These models will take into account factors such as consumer data, purchasing, leverage, demand forecasting, pricing, distribution channel management and overbooking. Participants should gain a greater understanding of making strategic decisions about revenues, cash and resource management, and diversification in today's complex environment.

No required textbook

May May Ho

May May Ho qualified as a Fellow Chartered Accountant ("FCA") under the Institute of Chartered Accountants in England and Wales (ICAEW) in 2007 after training with Ernst and Young in London. She is a UK and Singapore Chartered Accountant and holds an MSc in International Business from the University of Lancaster, UK. She has experience in financial auditing at Ernst and Young before moving on to regulatory reporting at Merrill Lynch and later the Royal Bank of Scotland. Since 2011 she has embarked on an academic and writing career drawing on her experiences and expertise. Away from work May May enjoys fashion and travelling.