Translation for Advertising

This workshop is designed to provide basic knowledge and skills on translation for advertising. We will work collaboratively in groups of 2 or 3 to translate a variety of materials such as web advertisement, brochure and sales copy (mainly from English into Japanese). After translating these texts, participants will discuss the translation works and provide their feedback to each group in the classroom. Through this group activity, participants will be able to learn useful and practical translation techniques for advertising. This workshop is designed for beginners. Experience of translation or copy writing will not be required.

No required textbook/ Handouts

Maki Hirono

Maki is an experienced university administrator with 15 years’ experience of academic student services in the bilingual working environment. She currently manages the undergraduate admissions at Temple University, Japan Campus (TUJ), and enjoyed teaching of interpreting to non-Japanese undergraduate students at TUJ and teaching business letter writing to adult learners at a Japanese technical college before. She earned a Master of Translation and Interpreting from Macquarie University, Australia, and a Bachelor of Arts in English and American Literature from Tokyo Woman’s Christian University, Japan. Her work philosophy is to face challenges and continue to learn for self-development. Through teaching translation courses, she would like participants to feel how enjoyable translation processes are.