Contemporary Advertising

Course Code: ADV101
Semester: Spring Day: Tue Time: 19:10-21:30 Hours: 20 Sessions: 8 End Date: 2022/3/29 Elective certificate: Marketing and Communications Medium of Instruction: English Special Notes: This is a hybrid course that you can join either at our Tokyo campus or online via Zoom. Location: Online, Tokyo

Registration Closed - Add to Wishlist

Course Description

In today's global marketplace, an organization's success will depend a great measure on its ability to create effective advertising and promotional messages. The course examines the evolution of advertising and its role in today's world and the process of creating effective advertising strategies and campaigns with the use of Integrated Marketing Communications tools. Beginning with the foundations of advertising, the course will use an integrated approach to move through segmenting and researching your market, planning an advertising strategy, utilizing available tools, ad production, and strategy execution. Anyone with a need to better advertise their product or service, or those simply interested in how the world of advertising around us works would benefit from this course.

Learning Objectives

1.Evaluate the processes for market segmentation and campaign promotions.
2.Understand the influences for targeting and strategic positioning decisions.
3.Examine promotion strategies and application of the marketing mix.

Who should take this course

Sales Managers, Staff Product Managers, Staff Account Executives, Managers Government, Embassy Staff, Marketing Professionals, and Business Executives Market Researchers


No required textbook - will use Slides / Handouts


Edward Thompson

Instructor Biography

As founder and director of Concept Design, Ed Thompson works with multinational clients in Asia-Pacific providing strategic services covering marketing, business and partnership development with a focus on emerging digital technology.

With more than 20 years in Japan, he has built solid experience handling the varied challenges leading multicultural, cross-functional teams at all levels of global organizations, to consistently deliver positive outcomes for corporate initiatives.

He continues to assist both domestic and multi-national corporations in increasing brand awareness through the planning of effective digital and marketing strategies, customer loyalty programs, lead generation campaigns and advertising promotions.